Microsoft has officially confirmed the release date for its highly anticipated handheld gaming devices, the ROG Xbox Ally and ROG Xbox Ally X, set to launch on October 16, 2025. Developed in partnership with Asus, these devices mark Xbox's entry into the competitive handheld console market. However, despite setting the date, pricing details remain unavailable as the companies assess broader economic conditions impacting cost.
During an interview with IGN, Asus senior vice president Shawn Yen explained the ongoing uncertainty around price points. "We need more time to figure the macroeconomic impact to pricing," Yen said, attributing the delay to complex factors such as tariffs and global economic fluctuations. Pricing and pre-order information are expected to be released closer to launch, possibly in September or October.
Industry leaks suggest that the base ROG Xbox Ally could retail for around $549.99, with the premium ROG Xbox Ally X potentially priced near $899.99. These figures place the devices in similar territory to other handheld competitors, such as Valve's Steam Deck, raising competition in the portable PC-like gaming segment.
A key feature introduced alongside the handhelds is the Handheld Compatibility Program, designed to guide users in identifying optimized game titles. Games will receive badges such as "Handheld Optimized" or "Mostly Compatible" to indicate their suitability and performance on the devices. Additionally, a "Windows Performance Fit indicator" will provide expected performance metrics per game, enabling informed choices akin to the Steam Deck's game verification system.
The release of the ROG Xbox Ally series comes at a pivotal moment for the gaming industry, which is navigating both technological advances and increased scrutiny over corporate ethics. Microsoft has recently faced internal protests from employees objecting to the company's dealings with Israel's military, underscoring an era of heightened activism within major tech firms.
As handheld gaming continues to attract interest, Microsoft's collaboration with Asus may offer a strong contender for players seeking a Windows-based portable experience integrated with Xbox's ecosystem. While Xbox leadership, including Phil Spencer, has expressed enthusiasm for handheld platforms in the past, consumers will await final pricing and firsthand reviews before committing.
With less than two months before launch, the gaming community and industry watchers will be closely monitoring announcements around cost and availability. Microsoft's cautious approach to pricing reflects broader macroeconomic uncertainties that have affected many tech product launches worldwide this year.
Overall, the ROG Xbox Ally and Ally X promise to expand gaming options for fans prioritizing mobility and compatibility, marking a significant moment for console gaming's evolution in 2025.
