Xbox is gearing up for a major presence at this year's Tokyo Game Show with a dedicated broadcast scheduled for September 25, 2025. The livestream event, set to start at 3 AM PT / 6 AM ET, will showcase a variety of first-party titles alongside announcements and updates from partners across Japan, Asia, and the world.
Mena Kato, Senior Director of Xbox Asia, emphasized the global appeal of Japan-inspired games and the creativity behind upcoming titles slated for Xbox platforms. "We know players around the world delight in Japan-inspired content and games developed in Asia, and we can't wait to connect with players across the globe to show off the incredible talent and creativity behind upcoming games," Kato said.
Among the key highlights for attendees and viewers will be hands-on demos of the ROG Xbox Ally and ROG Xbox Ally X, innovative mobile gaming PCs co-developed between Xbox and Asus. These handheld devices, announced earlier this year at Gamescom and slated for an October 2025 release, promise to expand Xbox’s footprint in mobile gaming hardware.
Ninja Gaiden 4, a highly anticipated entry developed jointly by Koei Tecmo's Team Ninja and PlatinumGames, will be playable at the Koei Tecmo booth during the show. This title has drawn significant attention due to its legacy and the pedigree of its developers.
Adding to the excitement is the persistent speculation surrounding Forza Horizon 6. Industry insiders believe the next Forza installment will be set in Japan, making a Tokyo Game Show announcement thematically fitting. Xbox leadership, including Phil Spencer, has confirmed a new Forza will arrive in 2026, which has fueled anticipation that the reveal could happen during this broadcast.
Complementing the gaming showcases, Bethesda will maintain a merchandising booth promoting major franchises such as Fallout, Starfield, Doom, and The Elder Scrolls IV: Oblivion, signaling potential game updates or announcements tied to these properties during the event.
The Tokyo Game Show broadcast will be accessible worldwide through official Xbox and Tokyo Game Show channels on YouTube and Twitch, including versions supporting American Sign Language, broadening accessibility to a diverse audience.
This event highlights Xbox’s strategic emphasis on connecting with the Asian gaming community and spotlighting Japan’s influence on global gaming culture. Combined with their investment in new hardware like the ROG Xbox Ally devices and continued support for beloved game franchises, Xbox’s participation at the Tokyo Game Show underscores its commitment to innovation and expansion in the competitive console and mobile gaming markets.
As the gaming industry steadily evolves, with rising interest in unionization and creator rights in several regions, major platform holders like Microsoft’s Xbox continue leveraging events such as Tokyo Game Show to build community engagement and demonstrate support for diverse global markets and developers.
The Xbox Tokyo Game Show 2025 Broadcast promises to be a must-watch for fans eager for fresh developments across hardware and software heading into the final quarter of 2025 and beyond.
